2 new marketing options for FBA sellers on Amazon’s Brand Registry

2 new marketing options for FBA sellers on Amazon’s Brand Registry

There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “ Will Amazon’s Brand Registry restrict marketplace sellers? ” and “ Why Use Amazon’s Brand Registry? ” Resellers are concerned that these changes are pushing them out of the marketplace, in favor of brands and manufacturers selling directly. The crackdown on counterfeiters continues to accelerate, catching resellers in its wake. Meanwhile, ecommerce brands try to determine if the marketplace is the right tool to help grow their sales. Regardless, the Brand Registry is clearly giving more power to […]

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