13 Persuasion Techniques to Convince Ecommerce Visitors to Buy More

13 Persuasion Techniques to Convince Ecommerce Visitors to Buy More

When running an ecommerce store, it’s easy to forget that visitor #3456 is a real, live person. A person subject to cognitive biases, persuasion techniques, psychological theories, etc. Having a basic understanding of some of the most popular persuasion techniques can put you ahead of the competition. You’ll have more insight into why visitors abandon their carts , why they buy and how they’re persuaded. More importantly, you’ll have insight into how you can turn theory into practice, science into cold, hard cash. Here are 13 persuasion techniques that will give you an unfair advantage in the most important […]

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