13 Experts Share Their Best Tips on How to Build a Well-Run Content Team

Content marketing costs 62% less than traditional marketing yet produces almost three times as many leads. It’s easy to see why 89% of B2B marketers use content marketing as part of their strategies. However, executing an effective content marketing program is no simple task. It requires a skilled team and a well-run process. To help you build and operate an elite team of editors, strategists, writers, videographers, and designers, follow these tips curated from 13 marketing experts. 1. Create a content marketing strategy “Before you start looking for writers, you need to create an effective content strategy that will […]

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