13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More)

13 Cognitive Biases in Ecommerce (and How to Use Them to Sell More)

We like to think we’re rational people making rational decisions. We pour over the data in our analytics dashboards, looking for trends among our customers. We carefully weigh the pros and cons of our own purchase decisions, arriving neatly at a logical choice. Right? Wrong. The truth is that the human brain is incredibly complex, contextual and emotional. There are dozens and dozens of cognitive biases, for example, influencing every decision you and your customers make. Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below. […]

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