10 Ways to Kiss Boring Goodbye in 2017

10 Ways to Kiss Boring Goodbye in 2017

Audiences are desperately saying, “ Stop Boring Me! ”—so much so that I chose it for the title of my latest book, published in October of 2016. Boring your audience is not just a mere marketing inconvenience. Sure, we all want to rock presentations, talks, and marketing and have people riveted. We’re told, “Don’t be boring,” and yet there is a ton of boring stuff out there. (I am looking at you, B2B.) How can any company engage an audience if their content isn’t engaging? The good news is this: It’s fixable. You decide. Boring is a choice, and […]

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