10 Easy Wins to Improve Your B2B Marketing Leads

10 Easy Wins to Improve Your B2B Marketing Leads

w, a brief message from Captain Obvious and his 1 And no sidekick, Sidekick Boy: The goal of marketing is to generate leads that convert to sales, thereby generating revenue. What a thunderously, crashingly obvious statement! Captain Obvious saves the day again. But seriously, it’s useful for marketers to occasionally contemplate this most fundamental truth about our profession. We’re not here to just raise awareness, get subscribers, or foster engagement. All of these goals should be parts of a strategy to get to the ultimate goal: lead generation. We have more tools now than ever before to measure how […]

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